In today’s fast-paced digital marketing world, SEO professionals are expected to not only optimize websites but also clearly communicate progress and results. Whether you’re managing SEO for a brand or handling multiple campaigns in an agency, SEO reporting tools help streamline your workflow, save time, and build trust with stakeholders.
In this blog, we’ll explore 7 of the best SEO reporting tools used by professionals and digital marketing teams globally. These tools go beyond tracking rankings, they combine data visualization, auditing, and automation to make your reporting accurate and impactful.
- Top 7 SEO Reporting Tools with Pricing & Key Features
- 1. SEMrush
- 2. Ahrefs
- 3. Google Looker Studio
- 4. Screaming Frog SEO Spider
- 5. AgencyAnalytics
- 6. DashThis
- 7. WooRank
- SEO Reporting Tools Comparison (Features & Pricing)
- Conclusion: Choose the Right SEO Reporting Tool for Your Needs
- FAQs on SEO Reporting Tools
Top 7 SEO Reporting Tools with Pricing & Key Features
1. SEMrush
SEMrush is an industry-leading SEO suite trusted by marketing teams, in-house SEOs, and agencies alike. It’s not just a reporting tool—it’s a complete platform that offers insights across SEO, PPC, social media, and content marketing.
For in-house SEOs, SEMrush is a go-to solution for monitoring rankings, identifying technical issues, tracking backlinks, and preparing visual reports for stakeholders. The platform’s reporting capabilities are detailed, automated, and customizable, making it ideal for monthly or weekly SEO reporting cycles.
Tool URL: https://www.semrush.com
Pricing: Starts at $129.95/month (Free trial available)
Key Features:
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Track keyword rankings and visibility trends
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Perform in-depth technical site audits
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Monitor backlink profiles and disavow harmful links
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Generate white-label and branded PDF reports
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Analyze competitor performance across multiple SEO metrics
2. Ahrefs
Ahrefs is best known for its robust backlink analysis, but it also offers powerful SEO reporting features that cater to keyword rankings, content opportunities, and site health. Its clean interface, accurate data, and large index make it a favorite among professionals who need trustworthy insights fast.
In-house SEO teams use Ahrefs to monitor content performance, track technical SEO issues, and evaluate link-building campaigns. It’s particularly valuable when reporting on competitor strategies or site authority improvements.
Tool URL: https://ahrefs.com
Pricing: Starts at $99/month (No free plan, $7 trial available)
Key Features:
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Detailed backlink profile tracking and analysis
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Rank tracking with customizable views
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Technical site audits with prioritized issues
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Competitor domain comparison and link intersect
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Exportable data for internal reports and decks
3. Google Looker Studio
Google Looker Studio (formerly Google Data Studio) is a free, flexible reporting platform that allows you to create live dashboards using data from multiple sources. It’s a favorite among in-house SEO professionals because of its customization options, interactive charts, and easy sharing capabilities.
You can build visually rich reports that combine metrics from Google Analytics, Google Search Console, Google Ads, and even third-party tools like SEMrush, Ahrefs, and more. Ideal for recurring stakeholder presentations or live performance monitoring.
Tool URL: https://lookerstudio.google.com
Pricing: Free
Key Features:
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Real-time dashboards using SEO and marketing data
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Connectors for Google and third-party platforms
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Fully customizable charts, tables, and filters
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Easily shareable reports with real-time updates
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No-code report design with templates and themes
4. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful desktop-based crawler that mimics how search engines read your website. It’s widely used by technical SEOs and developers for auditing websites, uncovering SEO issues, and generating structured reports.
While it doesn’t offer rankings or traffic data, its reporting capabilities for crawl errors, internal linking, redirects, duplicate content, and metadata are invaluable. Perfect for technical SEO reports, developer collaboration, and website migrations.
Tool URL: https://www.screamingfrog.co.uk/seo-spider/
Pricing: Free for up to 500 URLs; Paid version at £199/year
Key Features:
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Crawl your entire website to find SEO errors
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Detect broken links, orphaned pages, and redirect chains
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Export custom reports for dev or marketing teams
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Integrate with Google Analytics, GSC, and PageSpeed
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Custom extraction of schema, meta tags, and more
Check out Best AI SEO Tool for 2025
5. AgencyAnalytics
AgencyAnalytics is a reporting dashboard designed for agencies and in-house teams handling multiple digital campaigns. It offers a drag-and-drop interface and supports integrations with dozens of platforms including Google Analytics, Search Console, Facebook Ads, Ahrefs, and SEMrush.
It stands out with its white-label features, automated emails, and client portal access. In-house teams use it to centralize all digital reporting, especially in larger companies with multi-channel campaigns.
Tool URL: https://www.agencyanalytics.com
Pricing: Starts at $12/client/month
Key Features:
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Create SEO dashboards with real-time data
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Monitor keyword rankings and traffic trends
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Branded, white-labeled PDF reports
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Integration with 75+ marketing tools
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Schedule automatic client/stakeholder reports
6. DashThis
DashThis is a simple yet effective reporting solution that focuses on data visualization. It allows SEO professionals to connect multiple data sources and create beautiful, shareable dashboards for SEO, PPC, and more.
It’s especially useful for marketers who want to create quick, no-code reports for management or clients. DashThis supports over 30 integrations and allows for both live dashboards and scheduled PDF exports.
Tool URL: https://www.dashthis.com
Pricing: Starts at $33/month (15-day free trial)
Key Features:
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Combine SEO, social, and PPC data in one report
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Choose from pre-built templates or build custom dashboards
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Schedule recurring email reports
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Easy drag-and-drop widget creation
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Share dashboards via live URLs or export PDFs
7. WooRank
WooRank is a user-friendly SEO audit and reporting tool ideal for marketers and small businesses. It analyzes your website for on-page and technical SEO issues, offers prioritized improvement suggestions, and tracks keyword rankings and competitor performance.
WooRank is especially handy for teams looking for quick health checks, snapshot reports, and actionable SEO recommendations without overcomplicating the process.
Tool URL: https://www.woorank.com
Pricing: Starts at $79.99/month (Free trial available)
Key Features:
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Instant on-page and technical audits
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Keyword tracking with competitor comparison
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Customizable marketing checklists
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Integration with Google Analytics and GSC
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Branded, client-ready reports
SEO Reporting Tools Comparison (Features & Pricing)
| Tool Name | Description | Pricing |
|---|---|---|
| SEMrush | A powerful all-in-one SEO platform used for keyword tracking, backlink monitoring, site audits, and competitor analysis. | From $129.95/month (Free trial available) |
| Ahrefs | Trusted SEO tool known for deep backlink analysis, content performance tracking, and rank monitoring. | From $99/month (Trial available for $7) |
| Google Looker Studio | A free dashboard builder for creating custom, interactive SEO reports using data from Google Analytics, Search Console, and more. | Free |
| Screaming Frog | A desktop-based technical SEO crawler used for site audits, broken link checks, and metadata analysis. | Free (up to 500 URLs) or £199/year for full version |
| AgencyAnalytics | A reporting dashboard built for agencies and marketing teams with white-label options and over 75 integrations. | From $12/client/month |
| DashThis | A user-friendly reporting tool for combining SEO, PPC, and social metrics into visually engaging dashboards. | From $33/month (15-day free trial) |
| WooRank | An intuitive SEO audit tool offering site reviews, keyword tracking, and competitive analysis in easy-to-understand reports. | From $79.99/month (Free trial available) |
Conclusion: Choose the Right SEO Reporting Tool for Your Needs
In today’s competitive digital landscape, having the right SEO reporting tools in your stack is not just a convenience—it’s a necessity. Whether you’re an in-house SEO specialist, part of a marketing team, or managing multiple client accounts, these tools help you track performance, identify opportunities, and present data in a clear and actionable format.
Check out 11 Essential Free and Paid On-Page SEO Tools
From all-in-one platforms like SEMrush and Ahrefs, to technical crawlers like Screaming Frog, and visual dashboard creators like Google Looker Studio, DashThis, and AgencyAnalytics, each tool serves a unique purpose. Some excel in deep technical audits, while others shine in automation and client reporting.
When choosing the best SEO reporting tool for your business, consider:
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The type of data you need to report (rankings, backlinks, technical issues, etc.)
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The level of automation and customization required
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Your budget and team size
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Integration with other platforms like Google Analytics, Search Console, or Ads
By combining the right tools, you can streamline reporting, save time, and deliver valuable insights to clients, stakeholders, or internal teams. Whether you’re just starting out or refining an existing strategy, these SEO tools will help you stay informed, efficient, and one step ahead in your SEO game.
FAQs on SEO Reporting Tools
What is an SEO reporting tool?
An SEO reporting tool helps track and present search engine optimization metrics like keyword rankings, organic traffic, backlinks, and technical issues. These tools simplify performance monitoring and make it easier to communicate results with clients or internal stakeholders.
Which is the best free SEO reporting tool?
Google Looker Studio (formerly Data Studio) is one of the best free SEO reporting tools. It allows you to build custom, interactive reports by pulling data from Google Search Console, Google Analytics, and more.
